About Program

This program aims to prepare graduates who can work in the field of advertising and marketing communication and it also provides students with the basic knowledge and skills that enable them to plan, organize, manage, and follow up activities to promote products, such as goods, services, and ideas through the use of various activities and means, especially advertising. It also seeks to teach students how to build the brand of the product and establish a specific and positive reputation for it. The program also aims to provide students with the basic knowledge and skills that enable them to plan, manage, and follow up goods and products, and to provide them with the knowledge, skills, and values that qualify them to join and compete in the labor market and live interaction with society and its institutions. The following are the main detailed objectives of the program :

1. Providing students with knowledge of the concepts and methods of digital marketing communications and their applications, which are compatible with the changing needs of global markets.

2. Providing students with knowledge and concepts to enhance their ability to deal with programs and websites that are related to the digital marketing communication process.

3. Providing students with knowledge and concepts to hone their practical skills in digital marketing communications through practical training in order to support the Saudi market's need for professional cadres in the field of digital marketing communication thus, contributing in crystallizing the new Saudi digital vision.

4. Providing students with the knowledge to employ the means of modern technology, and to achieve vital interaction with society and its institutions.

5. Giving students the knowledge and concepts to prepare scientifically and skillfully qualified competencies in advertising and communicative marketing, to serve media work and contribute to quick development.

6. Equipping students with the latest skills in theoretical and applied developments in advertising and communicative marketing.

7. Providing students with knowledge and concepts that prepare them to be able to criticize and analyze applied reality and problems, and to present solutions to solve them.

learning outcomes

knowledge

1.      Learning the basic concepts of communicative marketing and advertising, and acquiring the roles and functions of communicative marketing and advertising.

2.     Recognizing basic areas of communicative marketing and advertising, and understanding scientific and communication theories that explain the work of advertising and marketing, and how to practice them in the real world

3.     Planning and organizing the advertising work of the organization to achieve its objectives in the short and long term.

4.     Recognizing the steps of building the brand of the product and establishing a specific and positive reputation for it

5.     Learning about the variant methods of supervising the advertising work in the organization and identifying the employed means.

6.    Learning how to manage advertising campaigns step by step, which are launched at a specific time and place, and to achieve a clear, specific goal.

7.     Learning how to coordinate with the designer in order to produce a work of art that has a high ability to achieve the goal of the advertisement or advertising campaign.

8.    Learning to write the contents of the advertisement, especially the short sentences that characterize the product.

Learning how to deal with customers of advertising agencies in order to understand the purpose of the advertisement they want and the most appropriate method for it.

skills

1.      Applying communication skills in targeted advertisements.

2.     Distinguishing between advertising related arts and the requirements for their implementation.

3.    Producing various advertising and marketing dates, analyzing various communicative marketing topics and issues, and determining their directions.

4.    Analyzing various advertising topics and issues and determining their direction

 jobs

1.      Marketing executive manager

2.     Sales executive Director.

3.  E-commerce marketing specialist.